The Toyota company is widely known all over the world, many are familiar with its simple and at the same time such an original logo. But besides individuality and a memorable look, it, like any other logo, has a meaning and hides in itself interesting and important information about the company and its history.
It is known that the emblem assigned to the company not only provides the organization with recognition, but also expresses the concept of doing business, reflects the mission and role of the company in the market, its philosophical views and prospects. The logo should convey important information to the consumer. Become recognizable in the end.
Unofficial versions say that this emblem of the Toyota group of companies is a stylized image of a weaving loop, but you can find the opinion that this is a type of sewing needle, through the eye of which a thread is threaded. Representatives of the company do not comment on such versions, believing that the Toyota emblem and brand mean nothing more than movement forward and transition. This version, which, by the way, does not fit well with a visual image, is based on the history of the company. After all, from a family business, Toyota has risen to a company that will later become known all over the world.
Speaking about the visual expression of the idea of the company, you need to understand that we are talking about the oriental culture of the fine arts and the tradition of writing. You cannot measure the Toyota emblem with European standards.
history of the company
Until 1936, the company was called Toyoda Automatic Loom Works Ltd, which was engaged in the advanced production of electronics at that time. However, the development of the business and changes in the product line required a change in both the name and the concept of the company's presentation.
The launch of the production of passenger cars took place, and it was necessary to create a new trademark for this. Marketers were tasked with creating a memorable logo for the company and the cars produced on it. The management decided to hold a competition for the best logo to promote the brand, the main requirement of which was that the design reflects a sense of speed.
The result of this competition also changed the name of the company, the word Toyota was considered more acceptable for the style in Japanese. The Japanese are also very superstitious, and it takes exactly eight strokes to write this word - in Japan this number is considered a symbol of good luck and brings prosperity.
The modern meaning of the company symbol
Now this logo is rather a symbol of the company, because in its original form it is not used on products. But the corporation uses it in the form of an emblem, and all employees are given badges with the image of the logo.
In its modern version, the logo consists of the Latin name of the company and three ovals, two of which symbolize trust between consumers and the manufacturing company. The logo uses two colors - white and red.
Also, if you look closely, the emblem resembles the letter T, which is the first in the name of the corporation (Toyota).
There is something more hidden in simplicity, free spaces in the logo mean its global expansion and high potential.
It is believed that the Toyota logo has a great philosophical meaning and conveys to the consumer the idea of progress and overall positive development.
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