The car business can be profitable, but the bad news is that the seller only gets paid once. More substantial profit in the long term can be obtained by organizing vehicle rental. This type of entrepreneurial activity, widely used all over the world, has not yet become widespread in Russia. Therefore, the prospects for car rental seem quite interesting.
Instructions
Step 1
Draw up a detailed business plan for your future enterprise. Estimate the need for transport and the required financial investment in the business. When drawing up a plan, take into account the development of the road transport market in your region and the demand for the service.
Step 2
Conduct market research of the market for such services. Identify potential competitors and define your competitive advantage. It can be a wider range of services or, conversely, a narrow specialization. As you research your competitors, pay attention to their pricing and advertising methods. Use the best solutions you can find in your car rental business.
Step 3
Calculate the cost of car rental. The standard cost of renting a domestic car is 700-800 rubles per day. For foreign car brands, these figures can be 2-3 times higher. Provide flexible rates depending on the period for which the car will be rented.
Step 4
Consider what the legal form of your car rental business will be. This can be, for example, a sole proprietorship or a limited liability company. To reduce costs and increase the rate of return, choose a simplified business tax system.
Step 5
After registering the company, purchase the required number of cars. If it is not possible to purchase transport on an ongoing basis, use the services of leasing firms. The purchase of cars on the basis of such a financial lease will reduce your costs at the first stage of business development.
Step 6
Rent production space. For a car rental company, this will be a parking place for vehicles, as well as an office space. Choose such a parking place to be able to control the safety of vehicles. The office space should be located so that it is convenient for potential clients.
Step 7
Start an advertising campaign at the same time as registering a business. Provide placement of ads in free newspapers, specialized publications. Design and create a small website that will contain detailed information about the services of the company with photographs of cars. Embed a preliminary application form for vehicle rental and a customer feedback form into the site.
