Even a first grader will not get confused in the car emblems of the most famous brands, especially if he is interested in cars. But not everyone knows that almost every emblem has a specific history and meaning.
Creating a recognizable and original logo is an extremely important component of a successful product. Cars in this sense are no exception, especially since they are a fairly expensive product that buyers are particularly meticulous about. The most famous logos are familiar even to those people who have never intended to buy a car, but the meaning of these logos is not always known to the owners of cars.
European emblems
The three-pointed star in the circle is the emblem of the German company Mercedes-Benz, whose cars were sung in Russian popular music and were mentioned many times in jokes about the “new Russians”. The star, the symbol of one of the most famous car brands in the world, means that Mercedes-Benz products are the best in three elements: on the ground, in the water and in the sky. The fact is that Daimler, whose "daughter" is Mercedes-Benz, created engines for both aviation and ships.
The creator of the Chevrolet company assured that when creating the emblem he was inspired by a pattern on the wallpaper in a hotel in Paris, and his wife admitted that Louis Chevrolet saw a similar sign in a newspaper advertisement.
There is no single opinion regarding the blue and white emblem of another famous German company - BMW. At the dawn of the firm's development, it was believed that the sign was a schematic drawing of an aircraft propeller in rotation, since BMW also supplied engines for German aircraft. However, the company now assures that the Bavarian flag served as a source of inspiration.
The logo of the Czech car company Skoda is now described in the best traditions of modern marketing: a wing means a wide range of activities, an eye - unrivaled precision, an arrow - a desire for progress, and a ring means fame all over the world. In fact, the logo appeared on the basis of sketches of the head of an Indian wearing the national headdress. It is believed that one of the directors of the company was so passionate about the Indians that he made many sketches of the Indian profiles.
The intricate Cadillac emblem is the personal crest of Antoine Cadillac, the explorer who founded Detroit.
Asian brands logos
Many legends have also been invented about the meaning of the emblem of the Japanese Toyota. One of the versions says that the logo is a symbolic image of a thread threaded into a needle, since Toyota began with the production of industrial sewing machines. It is also assumed that three ovals represent three hearts: customers, products and ideas, and someone believes that the logo contains all six letters of the word Toyota. However, the firm's history book claims that the two crossed ovals represent a strong client-firm relationship and also form the first letter of the name. The largest ellipse hints at endless possibilities in the future.
Another nice logo flaunts on Subaru cars. Only keen lovers of the starry sky and foreign languages can guess that the six stars on the emblem are the Pleiades visible without a telescope (a star cluster in the constellation Taurus). In Japanese they are called Subaru. Additional meaning is that the company came about after the merger of six Japanese corporations.
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