The task of any presentation is to give potential customers, partners and journalists the maximum idea of the merits of a particular product. The car in this sense is no exception. The new model must be presented in such a way that visitors would like to drive this particular car.
Necessary
- - Car model;
- - a suitable area for the presentation;
- - permanent or temporary pavilions for press conferences and buffets;
- - competent speakers;
- - consultants;
- - advertising and souvenir products.
Instructions
Step 1
Come up with an informational reason. It can be the beginning of sales of a new car, the opening of a service center, the anniversary of the manufacturer. In principle, the presentation of the model can be arranged at any time during the advertising campaign. It is organized primarily for journalists, who then convey information to everyone.
Step 2
Choose a location. It is best to do this outside the city, where there is a suitable track for a test drive. Visitors should be able not only to get a good look at the new model, but also to see it in action and ride. It is very good if it will be a park area where there is a suitable room for a press conference and a buffet table, but you can also put up a temporary pavilion. Coordinate the venue and time with the local administration's environmental management department.
Step 3
Decide who will introduce the new model at the press conference. This can be a representative of a manufacturer or distributor, a model tester, or a head of a service center. There may be several speakers. Speeches should not be very long, but clear and memorable. Agree in advance who will talk about what qualities of the model.
Step 4
Prepare visuals. At the press conference, you can show a slideshow or video about the history of the model and its merits. Place technical data, photos from model tests on billboards. There should also be the coordinates of shops and service centers, terms of sales and service.
Step 5
Create and replicate a press release. Tell us about the new model, its advantages, the manufacturing company, the date of the start of sales, the place and conditions. The journalist and potential client should receive as much specific information as possible about where, when and on what terms he can buy such a wonderful model.
Step 6
Order brochures and handbills. Put in them information about how this model differs from other cars, what are its advantages. These materials should be distributed free of charge. You can lay them out on special racks.
Step 7
Choose consultants from your staff. Casual visitors can ask them any question regarding the new model, and your representatives should be able to correctly answer. Make sure that the consultant is easy to distinguish from the crowd. It is very useful to provide them with name and logo badges of the company.
Step 8
Take care of souvenirs. These can be folders, notebooks, pens, key rings and bags with the company logo and the silhouette of the model. Form kits for journalists. Some of the souvenir products can be put on sale at the presentation.
Step 9
Send out invitations to reporters. It is possible to pre-place in the most popular media articles with hidden advertising, which would talk about the new model, but there would be no specific information about the places and conditions of sale. In one of the materials, you can mention the upcoming presentation.
Step 10
Advertise your presentation on a city site or city local area network. It is very good if there are special pages for car enthusiasts. In this case, your information will quickly get to those to whom it is addressed in the first place.
Step 11
You can arrange demonstration performances. This can be done, for example, by a well-known race car driver in your city. He will appreciate the merits of the model better than others and will be able to show them in the most favorable light. After that, you can invite everyone who has a driver's license to test the model.
